Tag Archives: Communications Strategy

Last week, I outlined the key communications elements for ICOs. This week I look at four ICOs that had successful launches in 2017: iEx.ec Humaniq Matchpool Aragon Below I examine each ICO’s overall concept and the main communication elements used. My plan is to revisit these ICOs next year to see how their communications, concept & technical development progressed. iEx.ec: Blockchain-based distributed cloud computing When…

Communications strategy is a key element of successful businesses and organizations. This is particularly true with initial coin offerings (ICOs). Backers, and the broader cryptocurrency community, seek honest and transparent founding teams that respond to queries and concerns, and who clearly communicate the benefits of their platform. In this piece I look at some of the strategies and channels you should consider when an initial coin offering…